According to Embedded Computing Design, the first day of embedded world North America 2025 featured the launch of Microservice Store, a secure marketplace specifically for embedded and IoT software. The platform introduces a modular, architecture-agnostic, plug-and-play software model where designers can publish independent microservices. Product vendors can then securely integrate these software components into devices within weeks instead of years. The store’s integrated Security Manager runs directly in embedded devices, automating compliance with major cybersecurity standards including UK PSTI, EU Cyber Resilience Act, and US IoT Cybersecurity Labelling Framework. Microservice Store CEO Murat Cakmak called this “the start of a new chapter for embedded systems” where innovation becomes accessible across the entire ecosystem. The platform is now openly available for public testing at no cost.
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Business model breakdown
So here’s what they’re really building: a curated software marketplace for the embedded world. Think of it like an app store, but for device firmware components instead of smartphone games. Developers get to publish their microservices, manufacturers get to pick and choose what they need, and everyone supposedly wins. The timing is pretty smart – with all these new cybersecurity regulations coming into force globally, they’re positioning themselves as the compliant solution right out of the gate.
Security angle
Now the security piece is actually interesting. They’re talking about containerization on resource-constrained devices like Arm Cortex-M0, which traditionally haven’t had the horsepower for that kind of isolation. And they mention “CHERI-like protection” – that’s some serious security architecture they’re claiming to bring down to the microcontroller level. Basically, each microservice runs in its own little sandbox with individual updates, so if one component gets compromised, it shouldn’t take down the whole system. That’s the theory anyway.
Market timing
Look, the embedded software world has been needing something like this for years. Everyone’s building the same basic components over and over – connectivity stacks, security modules, device management. If this actually works as promised, it could save companies massive development time. But here’s the million-dollar question: will developers actually trust a third-party marketplace with their core device software? And will manufacturers pay for components they used to build themselves? The free testing period at microservicestore.com is their way of getting people hooked before the real business model kicks in.
Bigger picture
I think what’s really happening here is the professionalization of embedded software development. We’ve seen this movie before with web development and mobile apps – first everyone builds everything custom, then platforms emerge that commoditize the common pieces. The fact that they launched this at embedded world North America tells you they’re going after the serious embedded engineers, not just hobbyists. If this takes off, we might look back at 2025 as the year embedded software finally got its app store moment.
