Coach CEO Champions American Design in China Market Amid Tariff Uncertainty
Coach CEO Todd Kahn reveals how American design fuels success with Chinese consumers despite tariff tensions. The brand reports strong growth in Greater China while leveraging social media to capture Gen-Z shoppers worldwide through holistic retail experiences.
Coach’s Strategic Positioning in China
Coach CEO Todd Kahn has expressed confidence in the brand’s ability to succeed with Chinese consumers, attributing this advantage to American design principles. According to Fortune‘s interview with Kahn, Coach’s parent company Tapestry saw Greater China revenue grow 5% to $1.1 billion in its last fiscal year, even as other foreign brands struggle against domestic competitors. “A great bag is a great bag everywhere,” Kahn stated, emphasizing that Coach’s brand positioning “aligns really well with the young Chinese consumer.”