BusinessFintech

Ripple’s Strategic Pivot: Can XRP Find Its Place in Mainstream Finance?

Ripple is making aggressive moves into mainstream finance through strategic acquisitions, according to industry reports. The company faces ongoing challenges defining XRP’s practical utility despite its substantial cryptocurrency holdings and dedicated supporter base.

Ripple’s Evolution and XRP’s Identity Challenge

Ripple, one of cryptocurrency’s earliest and most distinctive companies, continues to navigate the complex relationship between its digital asset XRP and its expanding financial services business, according to recent analysis. Originally founded as OpenCoin in 2012, the company distinguished itself by creating all 100 billion XRP tokens at once rather than implementing a gradual mining system like Bitcoin and other early cryptocurrencies.