Breaking New Ground in Financial Technology
London-based AI technology company Saturn has successfully closed a €12.9 million Series A funding round, positioning itself at the forefront of the transformation occurring within the wealth management sector. The investment, led by European venture capital firm Singular with participation from Shapers, Y Combinator, and Zeno Ventures, will accelerate product development and platform expansion aimed at dramatically reducing the cost of financial advice.
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The Vision: Democratizing Financial Guidance
Saturn’s mission addresses one of the most pressing issues in modern finance: the advice gap. According to Financial Conduct Authority data, fewer than 10% of people in the UK received professional financial advice last year, leaving millions without the expertise needed to secure their financial futures. The company, founded in 2023 by Amal Jolly, Michael Ettlinger, and Rohit Vaish, aims to make human-led financial advice accessible to one billion people worldwide.
“Behind every financial plan is a human story,” stated Saturn CEO Amal Jolly. “Advisers and their teams quietly change lives, giving families confidence and peace of mind. Our job is to empower the humans in the financial advice process by handling the administrative heavy lifting and making compliance more reliable and less painful.”, according to technological advances
The Core Innovation: AI-Driven Compliance Automation
What sets Saturn apart in the crowded fintech space is its specialized focus on compliance automation specifically designed for the UK financial advice sector. Unlike generic CRM or automation tools, Saturn’s AI is purpose-built to handle the complex regulatory requirements facing financial advisers, paraplanners, and administrators., according to further reading
The platform’s impact on operational efficiency is substantial. Tasks that traditionally required four hours of paraplanner time now reportedly take just 20 minutes of review. This includes critical processes such as client suitability reports, meeting documentation, client onboarding, and pension transfer processing.
Industry Adoption and Trust
Saturn’s technology has already gained significant traction within the industry, with over 600 advisory firms, consolidators, national firms, and advice networks currently using the platform. Notable clients include Progeny, Hoxton Wealth, Perspective Financial Group, and Insight Financial Associates, demonstrating the solution’s appeal across different segments of the wealth management ecosystem.
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The platform’s compliant by design approach ensures that all processes, documents, and workflows automatically align with regulatory standards such as FCA requirements and Consumer Duty obligations from the outset. This built-in compliance framework adapts to each firm’s internal policies while meeting local regulatory requirements., according to recent studies
European Fintech Context
Saturn’s funding arrives amidst growing investor interest in AI-enabled fintech solutions across Europe. The funding landscape shows particular strength in wealth management and compliance automation, with companies like France’s Finary and Spain’s Flanks securing significant rounds to scale their AI-driven platforms. Similarly, UK-based Zango AI raised €4 million for compliance automation, while Czechia’s Resistant AI attracted €21 million to expand financial-crime detection solutions.
Even early-stage ventures are entering this space, with Denmark’s TODAY focusing on administrative efficiency for financial advisers. This trend underscores the broader industry recognition that technology-driven solutions are essential for addressing the structural challenges in wealth management., as previous analysis
Investor Confidence and Future Roadmap
Jeremy Uzan, Co-founder and General Partner at Singular, expressed strong confidence in Saturn’s approach: “We have rarely seen such an ambitious, high-velocity founding team that combines deep technical expertise with real industry insight. They have built an exceptional group that moves fast with focus and attracts top talent—their early traction already reflects their ambition.”
The new capital will fuel several strategic initiatives, including the development of next-generation AI technologies that enable faster, more scalable, and more compliant advice delivery. Saturn also plans to expand its AI, engineering, research, customer delivery, and partnerships teams to strengthen industry collaboration and accelerate product innovation.
Transforming the Economics of Financial Advice
The fundamental challenge Saturn addresses is the high cost structure of traditional financial advice. With the average cost to serve a single client reaching approximately £2,000 per year, professional financial guidance has remained largely inaccessible to middle-income households. By automating the most time-consuming administrative and regulatory tasks, Saturn aims to reduce these costs by up to 90%, potentially revolutionizing who can access professional financial guidance.
As Jolly emphasized: “We started this business to harness technology to help close the advice gap. As we continue to bring the cost to serve advice down, we will help the advice profession improve the quality, cost, and scale of services in the UK, enabling them to reach more people and changing lives for the better.”
The company’s continued refinement of its AI systems, guided by an in-house team of compliance experts and paraplanners, suggests that Saturn is building not just a technological solution but a comprehensive ecosystem designed to support the entire financial advice value chain.
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