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N-able CEO Outlines Strategy for Channel-First Growth and Business Outcome Focus

N-able’s chief executive detailed the company’s evolution toward becoming a fully channel-driven organization during a recent industry conference. The strategy centers on helping partners shift conversations from technical features to business outcomes for midmarket clients.

Channel Strategy Evolution

N-able CEO John Pagliuca has outlined ambitious plans to transition the company to a completely channel-based sales model, according to reports from the 2025 XChange Best of Breed conference in Atlanta. Speaking with The Channel Company Chief Content Officer Stuart Sumner, Pagliuca revealed that the company currently operates at approximately 85% channel and 15% direct midmarket sales, but sources indicate this ratio is expected to shift to 75%/25% in the medium term.