Wikipedia Traffic Declines as AI Summaries and Social Media Reshape Information Access
Human traffic to Wikipedia has fallen significantly, with reports linking the decline to AI search tools and social media consumption. The Wikimedia Foundation is implementing new attribution strategies to address these challenges to knowledge sustainability.
Shifting Traffic Patterns
Wikipedia has experienced an 8% year-over-year decrease in human pageviews, according to reports from the Wikimedia Foundation. After updating the platform’s bot-detection systems, the organization discovered that most traffic during May and June originated from bots designed to avoid detection rather than human visitors seeking information.