PrivacyTechnology

Google Abandons Privacy Sandbox Initiative After Years of Development

Google has officially discontinued most of its Privacy Sandbox technologies after six years of development. The decision comes months after the company revealed it would not replace third-party cookies with the controversial tracking system.

End of an Era for Google’s Privacy Initiative

Google has officially terminated its Privacy Sandbox initiative, according to recent announcements from the tech giant. The decision marks the conclusion of a six-year effort to develop privacy-focused advertising technology that would replace traditional tracking methods.