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Wealth Managers Push Private Assets to Mainstream Investors Amid Return Hype and Risk Concerns

Asset managers are capitalizing on new fund structures to bring private investments to wealthy retail clients. While historical returns appear attractive, analysts warn about liquidity constraints, fee structures, and potential “volatility laundering” in private market valuations.

The Private Asset Gold Rush

Wealth managers across Europe are reportedly engaged in an intense competition for investor capital, with private assets becoming their weapon of choice, according to industry reports. Asset managers see a golden opportunity to sell private equity, credit and infrastructure investments to clients who previously focused exclusively on public markets through newly designed fund structures.