Worldpay and Affirm Expand Partnership to Bring BNPL Options to SaaS Platforms

Strategic Partnership Expansion

Worldpay has integrated Affirm’s buy now, pay later technology into its embedded payments platform for software companies, according to reports from a recent press release. The expanded partnership will make Affirm’s payment solutions available to Worldpay for Platforms’ network of more than 1,000 SaaS companies and their merchant customers.

Strategic Partnership Expansion
Platform Capabilities and Scale
Broader Market Context
B2B Payment Innovation

Sources indicate that this collaboration represents a significant step in making flexible payment options more accessible across software platforms. “Together with Worldpay, we’re making it easier than ever for businesses to offer flexible, transparent payment options at checkout,” Affirm Chief Revenue Officer Wayne Pommen stated in the release., according to recent studies

Platform Capabilities and Scale

Worldpay for Platforms reportedly provides embedded payments for a substantial network of software companies, having processed more than $400 billion in payment volume and 4.6 billion transactions in the last year alone. The integration will enable these platforms to offer Affirm as a payment method to their merchants, giving eligible customers additional payment flexibility.

Analysts suggest that this move aligns with Worldpay’s strategy of enhancing value for software partners. “By making it easy to offer Affirm at checkout, we’re helping our software partners become the everything platform to their users while enhancing the customer experience,” Worldpay for Platforms President Matt Downs commented in the release.

Broader Market Context

The partnership expansion comes amid growing consumer demand for payment flexibility. Recent research from PYMNTS Intelligence found that as tariffs drive up prices on many retail products, shoppers have been increasingly turning to flexible payment tools to manage their spending. Merchants reportedly indicated that the availability of BNPL options has helped maintain demand during economic uncertainty.

This represents Affirm’s latest strategic move to widen its market reach. The company also announced this week that it is extending its relationship with Wayfair, integrating its BNPL offering directly into the home goods retailer’s checkout system. Additionally, Affirm recently revealed partnerships with online sports merchandise provider Fanatics and FreshBooks, a Toronto-based financial software platform for small businesses.

B2B Payment Innovation

The integration highlights the growing potential for embedded financing tools in business-to-business contexts. Industry observers suggest that B2B use cases present significant, underutilized opportunities for technologies like buy now, pay later, though the added complexities of business transactions have historically hindered wider adoption in this segment.

FreshBooks Head of Product Andrew Gunner emphasized the importance of payment flexibility for small businesses, stating that “small business owners need tools that match how clients want to pay, which is why we’re thrilled to offer Affirm directly within FreshBooks Payments invoices.” This sentiment reflects a broader trend toward payment customization across both consumer and business segments.

This coverage is based on publicly available reports and company announcements.

References

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