Regenerative Organic Alliance Launches Pathway Program To Combat Greenwashing And Expand Sustainable Farming
The Regenerative Organic Alliance has launched Journey to ROC, a new certification pathway addressing greenwashing concerns while expanding regenerative farming adoption. The program partners with RegenAgri to help farms gradually meet ROC’s rigorous standards through a multi-year transition process.
New Certification Pathway Aims to Scale Regenerative Agriculture
The Regenerative Organic Alliance (ROC) has launched a new initiative called Journey to ROC to address greenwashing concerns while expanding adoption of regenerative agriculture practices worldwide, according to reports from industry sources. The program creates a stepped certification pathway that allows farms and food brands to gradually meet ROC’s rigorous standards through partnership with RegenAgri, another regenerative certifier with less stringent requirements.