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In a major shift for American motorsports coverage, Apple has reportedly secured the U.S. broadcast rights for Formula 1 racing. The five-year partnership follows the massive success of “F1 The Movie” and marks Apple’s deepening involvement in the sport.
Formula 1 has entered into a five-year broadcasting agreement with Apple, which will become the global motorsports series’ U.S. broadcast partner beginning next season, according to reports. The deal represents a significant shift in Formula One broadcasting strategy for the American market.